Benevolent society
Collective hopes for change. An interactive sculpture for a brighter society.
task & Solution
Vivid is a huge festival of lights and yearly highlight in Sydney’s cultural calendar. The task was to create a light sculpture for Benevolent Society telling the brand's new story in order to boost media awareness. The interactive tunnel of animated lights
translates the idea of 'Strong together' into a space where people come together and share their hopes for change. Visitors influence the LEDs in real time via Twitter, Instagram and the event website. Once
a tweet gets sent, a sudden burst of light and color spins along the tunnel. The more hopes are shared the more activity happens, conveying the idea of a collective power to change.
OUTCOME
The sculpture had 800.000 visitors, 2.8M Facebook clicks, increased Benevolent's Facebook community by 700% and website traffic by 70%. It was one of the most photographed sculptures and gained international recognition.
